Dean’s work spans video, painting, installation, social practice and performance, and questions how individuals are shaped by commercial narratives around them, particularly in advertising. Titled Amazon this new work consists of a multi-channel video installation in which Dean summons fictive landscapes to explore the changing nature of human labour, examining practices of production, data extraction and commercial advertising. This is the latest in Tate Britain’s ongoing Art Now series of free exhibitions showcasing emerging talent and highlighting the latest developments in British art.
Danielle Dean explores the effects of media and cultural production on the mind and body. Her work is imaginative, often blurring fact and fiction, using the aesthetics and language of traditional advertising to highlight and interrogate global capitalism and systems of racial discrimation. Dean considers our relationship to products and means of production by examining technology, architecture, marketing and media as tools of subjection and oppression, which at the same time have the potential for subversion.
