The 2,328 seat theatre opened as a cinema in 1930. In the era of ‘super’ cinemas, Provincial Cinematograph Theatres (PCT) invited Ernest Walmsley Lewis to submit plans to build such a cinema a stone’s throw away from Victoria Station. Designing the venue was challenging, especially due to having two major roads running either side of it. Having two frontages was considered very severe; taxi drivers were said to have nicknamed the venue ‘Sing-Sing’.

The venue has become one of the leading West End venues hosting musicals such as The Sound of Music, Camelot, Fiddler on the Roof, Starlight Express and Saturday Night Fever. WICKED has been casting its spell over audiences across the world for the last thirteen years at the Apollo Victoria Theatre, where it recently welcomed its 10 millionth visitor.