Just as we were all recovering from the GREGGS X PRIMARK collaboration, Coca Store has just now launched its first Flagship Fashion Store in Europe right here in London.

Visitors will be able to browse limited-edition collection drops, taste Coca-Cola like never before at the Beverage Bar, and personalise cans at the customisation centre to experience the ‘Real Magic’ of Coca-Cola.

The unique clothing lines at the Coca-Cola shop include a variety of sportswear and workwear, as well as sustainable apparel and accessory collection produced from recycled plastic.

You can also find featured fashion collaborations with UK and international designers such as oho Grit, Lee Denim, Alma de Ace, BAPE, Herschel, Staple, and BE@RBRICK.

Coca-Cola has opened the shop to the public yesterday with the help of RuPaul’s Drag Race UK star and LGBTQ+ model Tayce, as well as other young London creatives and content makers such as dancer and choreographer Nifé, fashion designer and YouTuber Magnus Ronning, and singer and presenter Poet.

Creatives will work together to bring the Coca-Cola store’s ‘Real Magic’ experience to life and magnify it, as well as represent the brand’s passions and presence in culture spanning fashion, music, football, and gaming.

ADDRESS: 32-33 Long Acre, London, WC2E 9LA.